You may be wondering how important search engine optimization, or SEO for short, may be these days, and if it is something worth investing in for your business. The answer is, put simply, very important.
Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. In lamen’s terms: making sure when someone types in something related to your field, your website comes up first. This gives you the edge over competitors because no one is going to waste time scrolling through several pages on Google to find what they’re looking for.
The reason SEO is so important is simple. Google searches lead to websites views, which leads to new customers, which in turn leads to more customers and repeat customers. The sooner your business pops up on Google, the more customers will see your website, take a look, and eventually become a customer.
SEO is especially important for local small business owners. If your company ranks in the top 5 of search results, more people will be willing to post about your website on social meda platforms. The more your name is out on the web, the more visitors you will attract.