Search Engine Optimization : SEO, or ‘Search Engine Optimization’ is a disciplined process of optimizing your content / website / page / blog in a way whereby it is easier for a given search engine to find it. The easier it is for a search engine to find your website, the more it will be able to help customers find your site.
Why do you need SEO for your website or blog: So let’s imagine you’ve just created your brand new website. You got a designer to design the look and feel of the site and a coder to work on the back end, programming your site to do whatever it is you wanted it to do. Now you’ve got this fantastic website, and have already spent a fair amount getting it ready. You’re well excited. But suddenly the excitement begins to fade away. You’re not getting any visitors to your website let alone buying customers! You’re breaking your head thinking why, why, why? I thought I did everything right!
You did. Well, mostly. Your site needs to be optimized. I cannot emphasize it any further – it’s a must to have your website optimized, both onsite (the content of your website) and offsite (the other half, or the greater part of the SEO process).
As with practically anything in the world, you have a good side and a bad side. I cover the latter first. This is what we call ‘Black hat SEO’. In a nutshell, people who do this are taking the mic. They’re effectively spamming the world with their website, irrespective of whether or not people find it relevant. So take Google for instance, Google’s spider looks for certain words in websites. For example, if you were looking for say, ‘marketing companies in New York’ on Google, the spider would look for websites that have in their content, the phrase ‘marketing companies in New York’.
Now if marketing companies did this subtly and legitimately so, because they are in fact, marketing companies in New York, then that’s fine. But the people who take the mic will literally stuff their website/page with those words. Black Hat’s counterpart, White Hat, is the legitimate approach to optimizing your website – the approach we’d recommend you take if you’re serious about the long term sustainability and growth of your business’ online presence.
White hat SEO techniques are those than conform to and are in agreement with the guidelines set out by search engines themselves. These techniques avoid any misleading tactics, or deceptive approaches to marketing their site / getting it known ‘out there’. In simple terms, White Hat SEO is an approach whereby the content is created for the intended users, and not for the search engines directly. After all, the search engine exists to help users find that which they’re looking for – so writing content that is targeted directly to meeting users’ needs would help not only the user, but also the search engine in finding good quality sites to recommend – and of course, this will ultimately help you!
At Hopboots, We only Practice white hat SEO techniques. We are building Brand for us and our clients for future and We want to build that images looking at future. We are leading Internet Marketing Agency in Midwest. We can Help you with your Online Marketing needs. Call us today regarding your Internet Marketing Needs : 855.955.5656